Christa Graff
Graff Public Relations, LLC

Christa Graff ended her 12-year tenure at Deer Valley Resort to pursue her own Public Relations Agency: Graff Public Relations, LLC. The new agency is based in Park City, Utah and serves clients in the tour and travel, restaurant and real estate industries.

During her time at Deer Valley Resort, Graff oversaw the generation of all local and national media coverage for the Resort. Two years ago, she began overseeing all of the International efforts as well. Over the course of her twelve years at Deer Valley, the Resort has been ranked as one of the top three Resorts in North America by readers of SKI magazine in 2001 and again in 2005. The Resort averages approximately 600 media visits per year, and Graff has been in charge with the coordination and facilitation of these journalists on-site. During her time with the Resort, Graff initiated and oversaw $8 million in valued article clippings which include Town and Country, Bon Appetite, Travel and Leisure, Diversion, Forbes, Fortune, Food & Wine, Wall Street Journal, New York Times and the Wall Street Journal, to name a few.

In addition, Christa served as the Olympic Media Sub-Center Supervisor for the Salt Lake Olympic Committee at Deer Valley Resort during the 2002 Olympic Winter Games. She has also been the Chief of Press for five Freestyle World Cup events, the 2002 Gold Cup event and the 2003 Freestyle World Championships. In addition, Graff has served as the main media contact for all event functions held at the Resort, including the NORBA (National Off-Road Bicycling Association) events.

In 2004, Christa was nominated to serve for a year with the Park City Leadership program, a spot coveted by over 100 nominees each year. She has also had the honor of serving as the Chairperson for the Ski Utah Public Relations Committee and the Park City Chamber Bureau Communications Committee.

A life-long ski industry insider, Graff grew up in Colorado and has lived in Utah since 1992. She is a graduate of the University of Utah, where she received her Bachelor of Science degree in Organizational Communications. She currently resides in Park City with her husband and daughter.

 

Memberships

SATW (Society of American Travel Writers)

PRSA (Public Relations Society of America)

Ski Utah

PCCB (Park City Chamber Bureau)

BATW (Bay Area Travel Writers)

GWA (Golf Writers Association)